Google has acquired The Dealmap, a deals aggregation service that shows on a Google Maps-powered map just where you can find all the daily deals in your geographic locality, expanding further into a potentially lucrative daily deals market now dominated by the likes of Groupon and LivingSocial.
In a post on TheDealMap’s blog, the team writes:
We believe Google provides the ideal platform to help us accelerate our growth and fulfill our mission. We’re passionate about helping people save money while having great local experiences, and in Google we’ve found the perfect partner that shares this passion, as well as our vision and strategy. We believe that joining Google will help us innovate in new and unexplored areas of commerce.
The DealMap claims it makes over 400,000 local and daily deals available each day from over 450 unique sources, adding up to $10 million in savings available each day. The company concludes, like so many other previous Google targets, that its new owner provides the ideal platform to help us accelerate our growth and fulfill our mission. Joining Google will help us innovate in new and unexplored areas of commerce.
Tthe daily deals sector has enormously swelled in recent years. There are more than 400 providers now and the industry might generate as much as $6.1 billion in annual gross revenue by 2015, according to BIA/Kelsey, which tracks local advertising.